Heads up — your Meta CPA jumped 38% overnight. Your top ad hit frequency 4.6 (fatigued), so I paused that set and drafted 3 fresh variants on new angles. Want me to launch them?

Auto-detected · CPA spike

+38%

CPA overnight

4.6

frequency (fatigued)

3

fresh variants ready

yes — launch them

Done. I'll keep watching and shift budget to the winner automatically.

@Cy reconcile March Stripe payouts against the Mercury statement.

Matched 1,284 of 1,287 transactions. Three don't tie out — flagged below, everything else is clean 👇

Looks like a refund, a failed payout, and a fee adjustment. Want me to draft the notes for each?

@Cy a demo request just came in from Northwind — Series B fintech, ~80 people. Take it from here.

On it. Enriched them from their site and LinkedIn, matched them to a fintech use case, and checked the CRM — no existing owner.

Replied with a tailored note, booked the demo, and logged everything to HubSpot 👇

@Cy the shared inbox has 60 unread. Get it under control.

Sorted all 60 — 14 I can answer now, 8 need you, the rest is noise. Replies drafted, the 8 turned into tasks 👇

Nothing urgent slipped — the two time-sensitive ones are pinned to the top of your list.

@Cy find 25 senior React engineers in NYC open to contract work.

Pulled 25, enriched each from GitHub and LinkedIn, and scored them by how active and reachable they look 👇

Wrote a personal first message for each, referencing their recent work. Want them queued in Ashby?

@Cy 40 tickets came in overnight. Get ahead of them before the team logs on.

Triaged by urgency and drafted replies straight from your help docs 👇

The 5 escalations are tagged with the likely cause. Want me to send the 31 ready ones now?

@Cy turn this Facebook ad into an email — match our Figma template exactly and keep it on-brand.

On it. Read the ad, crawled the site and bucketed every product image (hero / bundle / lifestyle / detail), and pulled your real logo SVG straight from the source — no placeholders.

Production email's ready — pixel-matched to your template 👇

Your top picks are back in stockKlaviyo

ACME

Your favorites, back in stock

We saved the pieces you loved — plus a few new arrivals picked for you. Here for 48 hours.

Shop your picks

You're receiving this because you shopped with us · Unsubscribe

Shipped to Klaviyo as a draft. I also saved the whole workflow as a reusable skill — your next ad→email takes seconds, not an afternoon.

@Cy chase down our overdue invoices.

Found 9 overdue — $42,300 in total. Drafted a reminder for each, graded by how late it is 👇

Sending now. I'll follow up again in 3 days on anything still unpaid and flag the 47-day one for a call.

@Cy how'd our outbound go this week?

Outbound this week: I reached 150 people across LinkedIn + email in Amplemarket — Notion and the CRM are both updated.

• •Built & launched the week's sequences: 100 social/media agency owners, 50 CS-Ops SaaS prospects, plus the IG/ecom creator motion — all in Amplemarket.
• •Replies: 14 replies so far, 6 positive — and 2 demos already booked off the social-agency sequence.
• •LinkedIn acceptance: 38% on social-agency owners, 42% on IG/ecom operators.
• •Email: 480 sent across 3 sequences — 44% open, 7% reply rate.
• •CRM updated: every reply, booking, and status synced to HubSpot.

Full weekly review deck attached below 👇

@Cy build this week's status reports for all 6 retainer clients.

Compiled all six from their dashboards and threads. One needs you — Vale Co is trending down two weeks running 👇

I'll rebuild and post this here every Monday at 9 — you just skim and send.

@Cy schedule full interview loops for our 5 finalists — and send everyone prep.

Built every loop around your panelists' real calendars (4 interviewers each), sent candidates prep packets, and dropped calendar holds 👇

I'll send panelists their scorecard template 24h before each interview and roll the results up here as they come in.

@Cy we keep getting the same question about pausing a subscription. Handle it once and for all.

Found 47 tickets on this in the last 30 days. Drafted a help article from your real product flow, ran it past your tone guide, and published it 👇

Linked it in the auto-reply for that ticket type and added it to my reply playbook — should cut this question by ~80% next month.

@Cy generate a full set of launch ads — statics and video — on our two best angles.

Done — 6 statics + 2 video ads across the effortless and social-proof angles, all on-brand and brand-checked.

Spring launch · 8 creativesOn Meta

Static

Static

Static

Video

Pushed to Meta and TikTok as drafts. Want me to launch a 4-way test and report the winner?

@Cy what was our blended CAC by channel last month?

Pulled spend from Meta and Google and joined it to signups from the warehouse. Here's the breakdown 👇

Blended CAC · last month

$38

blended CAC

−12%

vs. prior month

$29

best channel (Meta)

Meta

Google

Email

TikTok

@Cy 42 new trial signups this week — build personalized outbound for each.

Enriched all 42, matched each to its likely pain point and our best-converting angle, and drafted 3-touch sequences. Deduped against already-contacted accounts and synced to HubSpot as drafts.

Outbound · this week’s trial signups

Winner: Each sequence matched to the highest reply→meeting hook

42

sequences drafted

3

touches each

0

duplicate contacts

@Cy post a growth summary here every Monday at 9am.

Scheduled ✅ Pulled from your pipeline, ad accounts and experiment engine — here's this week:

@Cy A. Rivera accepted — kick off her onboarding for a July 7 start.

Done. GitHub + Slack + Notion access provisioned, MacBook shipping, week-1 calendar built (manager 1:1s, team intros, codebase walkthrough), and her welcome pack is ready 👇

I'll send her the pack the Friday before she starts and check in on day 3 to flag anything still unblocked.

@Cy webhooks were failing 4–6am for ~12 customers. Get ahead of comms before they wake up.

Pulled affected accounts from the logs, drafted a status update + personal email, and opened the bug in Linear 👇

I'll watch replies and only ping you if anyone needs a call. Postmortem draft will be ready by EOD.

@Cy paid-search visitors keep bouncing on our pricing page. Can you fix it?

Built a personalized variant and launched it as a 50/50 experiment — no code change on your end.

The personalized variant is winning — and the ranking is corrected for audience difficulty, so it's a real lift, not luck. Want me to roll it to 100%?

@Cy tear down our top competitor's Facebook ad library — what's working and where are the gaps?

Pulled all 31 active creatives (69 live instances) and scored every one across 11 dimensions — hook, emotion, format, offer, proof and more.

Here's the teardown 👇

Ad-library teardown · 31 creatives

Winner: Biggest gaps: no before/after, no founder story, no comparison ads

71%

video vs. 29% static

58%

lead with a benefit hook

32%

ride one wedge angle

Those gaps are open lanes. I drafted 6 on-brand variants to attack them — want me to launch a test?

@Cy make a 15-second video ad for the spring launch.

Generated a 15s spot — script, AI voiceover, and B-roll on the effortless angle — rendered in 3 aspect ratios.

0:15

♥💬↪

Effortless results, zero guesswork — spring launch.

Video ad · 0:15

Effortless results, zero guesswork — spring launch.

✓ Also rendered: 1:1 · 16:9

Pushed to Meta, TikTok and YouTube as drafts. Want platform-specific captions burned in?

@Cy build a launch deck for our spring welcome campaign — strategy, creative directions, and projected lift.

Researched your brand voice and benchmarked three competitors' welcome flows. Built the deck: strategy, 3 creative territories, channel plan, and a projected-lift model.

Want me to turn territory #2 into real creative?

Your subject-line test just concluded 🎯 Winner explained below — and I've already written the next experiment from what we learned.

what's the next test?

Send-time by persona — early-morning for Practical Minimalist, evenings for Trend Follower. Launch it?

@Cy build a full post-purchase flow — thank-you, cross-sell, replenishment, win-back.

Built a 6-email post-purchase flow with persona-aware branching — every email brand-checked. Live in Klaviyo behind a 10% holdout so we measure true incremental lift.

Post-purchase flow · live

6

emails

4

smart branches

10%

holdout

I'll report incremental revenue vs. the holdout here every week.

@Cy how is our top competitor growing so fast? Full acquisition teardown.

Pulled their traffic from SimilarWeb and reverse-engineered the channel mix — paid social, a creator program, newsletter sponsorships and branded search.

Full write-up with screenshots of their ads and landing pages 👇

@Cy build personas from our last 90 days of behavior.

Clustered 142k users into 5 actionable personas from real behavior — zero PII. Each has its signals, best-converting angle, and size.

These now power every experiment — variants get matched to the right persona automatically.

@Cy send me a full growth report every Monday at 9am — pipeline, experiments and spend.

Scheduled. I'll compile it from your CRM, ad accounts and experiment engine and post it here every week. Here's a preview 👇

This week's report is ready 📊

@Cy build a spreadsheet of the top 100 titles on the platform — name, genre, description and a persona angle for each.

Scraped the catalog, normalized every entry, and generated a persona-marketing angle per title. 100 rows, ready to sort and filter.

Each row has a ready-to-use hook for 6 buyer personas. Want a pivot by genre?