The Cy blog

Playbooks, teardowns & notes from building Cy.

Case studies and field notes from the AI growth marketer that lives in your Slack and ships real work.

ResearchComing soon

We scored a competitor's entire ad library across 11 dimensions

What an automated teardown of 31 creatives reveals about hooks, formats, and the gaps you can attack.

StrategyComing soon

Why your growth marketer should live in Slack

The case for an agent that works where your team already does — no new dashboard, no hand-offs.

ExperimentsComing soon

Keep, Prune, and audience-corrected ranking, explained

How to read experiment results that adjust for who actually saw each variant.

ProductComing soon

Building Cy: an AI growth marketer that ships work, not chat

Skills, tool access, and the loop that turns a Slack message into a finished deliverable.

GrowthComing soon

Self-serve vs. book-a-demo: what actually converts

Notes on qualification, instant booking, and the flow we landed on.

More coming soon.