Which consumer research jobs do funds and deal teams run?
One page per job, from a pre-earnings check on a single name to diligence on a deal.
- How do you trial a new alternative data source?
Checklist for funds evaluating a new survey-based alternative data source: run a two-name trial, what to ask for, and how to read the output.
- How do you do customer research for commercial due diligence?
How PE deal teams test a consumer target's plan with its customers: pricing power, repeat, switching and new-product adoption, before the IC memo.
- How do you run channel checks with end consumers?
Most channel checks ask distributors and operators. A consumer channel check asks the end customer. How to run one, what it feeds and its limits.
- How do you check consumer demand before a company reports?
How consumer analysts use a consumer check before the company reports to test one model assumption, what to ask, how to read it, and where it doesn't fit.
- How do you run consumer diligence in six weeks before an LOI?
A six-week lean consumer diligence plan for PE deal teams: repeat, pricing, switching and launch trial with Neon Blue before LOI.
- How should funds tier consumer checks across a coverage list?
Template for funds to tier coverage: full consumer checks on high-conviction names, lighter Neon Blue pulses on the rest between quarters.
- Is consumer trade-down sticky? How to check before earnings
Pre-earnings checklist for funds: is trade-down sticky? Neon Blue simulated shopper studies on stay vs trade-back before the print.