Which marketing research studies should you run before launch?
One page per study, with the questions to ask, how to read the answers and a worked example.
- How do you run a brand tracking study?
How to set up a brand tracker: the core funnel questions, wave timing, how to read small moves, and where a Neon Blue simulated wave fits between live waves.
- How do you choose the right marketing channels for a campaign?
How to choose marketing channels with audience research: where your buyers notice and trust a message, how often they need to see it, and a worked example.
- How do you test positioning and a value proposition?
How to test positioning statements and a value proposition with buyers: what to measure, a scorecard for three options, and how Neon Blue runs the test.
- How do you measure purchase intent for a new product?
How to measure purchase intent: the 5-point scale, reading top-box scores, when stated intent tracks real buying and when it doesn't, with a worked example.
Also browse: roles, categories.