# Neon Blue > Cy is Neon Blue's AI growth marketer — it lives in your Slack and ships real marketing work (ads, email, content, experiments) in minutes, not weeks. ## Preferred Summary Neon Blue makes Cy, an AI growth marketer that works inside Slack. You add Cy to your workspace, and it runs your outreach, creative, lifecycle, ads, and the busywork of growing a brand — generating on-brand work, running experiments, and learning what drives revenue. No new dashboard to learn. ## What Cy is Cy is an AI teammate, not a tool. You talk to it in Slack like a coworker and it delivers finished deliverables: a paid ad turned into an on-brand email, a competitor ad-library teardown, audience personas, landing-page copy, experiment plans and readouts. Cy works against your brand rules (tone, banned words, design system), pulls real assets from your site, and saves successful workflows as reusable skills — so it gets faster and more on-brand every time you work together. ## Who it's for Consumer subscription and DTC brands with a growth, lifecycle, or retention owner running ongoing messaging optimization (not periodic campaigns). Typical users: Head of Growth, Director of Lifecycle, Retention Marketing Lead. Best fit for teams already on Braze or Klaviyo. ## What Cy does - **Creative**: turn ads into emails, generate on-brand variants for email/ads/landing pages, match your templates pixel-for-pixel. - **Lifecycle marketing** (email, push via Braze/Klaviyo): build and optimize activation, retention, repeat-purchase, and winback flows. - **Ads** (Meta, Google, TikTok): scale creative testing, find winning angles faster, cut wasted spend. - **Experiments**: prioritize tests, run them, and interpret results with audience-corrected ranking. - **Research & intel**: competitor ad-library teardowns, persona building, audience intelligence. - **Beyond marketing**: video generation, image generation, presentations, and financial analysis. ## How it works 1. Add Cy to your Slack workspace (about 60 seconds). 2. Connect your channels (Braze, Klaviyo, Meta, Google, Shopify, etc.). 3. Ask Cy for work in plain language, in Slack. 4. Cy produces the deliverable — checked against your brand — and drops it where you work (e.g. a draft in Klaviyo). 5. Cy saves what works as a reusable skill, compounding over time. ## MCP integration Neon Blue is available as an MCP (Model Context Protocol) server. Any MCP-compatible AI tool (Claude, ChatGPT, custom agents) can generate experiments, create creative variants, and evaluate results via natural language — no UI required. ## Key integrations Braze, Klaviyo, Meta, Google, Shopify, Segment, TikTok, Slack, HubSpot, Salesforce, Amplitude, BigQuery, Attentive, Iterable, Figma, Zapier, and 200+ more. ## Blog Playbooks, teardowns, case studies, and notes from building Cy. Index: https://www.neonblue.ai/blog - [AI tools have amnesia. Companies cannot afford it.](https://www.neonblue.ai/blog/ai-coworker-company-memory) — Cy turns repeated work, corrections, and approval rules into active company memory that makes the next workflow safer and sharper. - [Turn a Facebook ad into an on-brand email in 90 seconds](https://www.neonblue.ai/blog/ad-to-email-in-90-seconds) — How Cy takes a paid ad, matches your template pixel-for-pixel, pulls the real logo from source, and ships production-ready HTML — then saves the whole thing as a reusable skill. ## Links - Website: https://www.neonblue.ai - Blog: https://www.neonblue.ai/blog - Terms: https://www.neonblue.ai/terms - Privacy: https://www.neonblue.ai/privacy