.hiw,section.hiw{--hiw-bg:#f7f6f2;--hiw-ink:#0e1220;--hiw-mute:#6b7186;--hiw-line:#0e12201a;--hiw-card:#fffefb;--hiw-blue:#1a42fe;--hiw-blue-soft:#1a42fe1a;--hiw-radius:16px;--hiw-topbar:64px;background:var(--hiw-bg);color:var(--hiw-ink);font-family:var(--sans);position:relative;padding-block:0!important}.hiw-pin{height:auto;padding-block:clamp(24px,3.5vw,40px) clamp(32px,5vw,56px);position:relative;overflow:visible}.hiw-wrap{width:min(1180px, calc(100% - 2 * var(--gutter,24px)));flex-direction:column;margin-inline:auto;display:flex}.hiw-intro{text-align:center;flex:none;max-width:36em;margin:0 auto}.hiw-eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--hiw-mute);margin-bottom:8px;font-size:10.5px;font-weight:600;display:block}.hiw-intro h2{letter-spacing:-.022em;color:var(--hiw-ink);text-wrap:balance;margin:0;font-weight:400;line-height:1.15;font-family:var(--serif)!important;font-size:clamp(1.35rem,2.2vw,1.85rem)!important}.hiw-intro p{color:var(--hiw-mute);margin:6px 0 0;font-size:clamp(13px,1vw,14.5px);line-height:1.4}.hiw-layout{flex-direction:column;gap:60px;margin-top:80px;display:flex}.hiw-steps{flex:none;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2vw,28px);margin:0;padding:0;list-style:none;display:grid;position:relative}.hiw-step{min-width:0;margin:0;position:relative}.hiw-step:not(:last-child) .hiw-step-rail:after{content:"";pointer-events:none;background:#0e122024;height:1px;position:absolute;top:13px;left:calc(50% + 18px);right:calc(-50% - 14px)}.hiw-step.is-done:not(:last-child) .hiw-step-rail:after,.hiw-step.is-active:not(:last-child) .hiw-step-rail:after{background:#1a42fe59}.hiw-step-btn{text-align:center;cursor:pointer;width:100%;font:inherit;color:inherit;background:0 0;border:0;flex-direction:column;align-items:center;gap:10px;margin:0;padding:0;display:flex}.hiw-step-rail{justify-content:center;width:100%;display:flex;position:relative}.hiw-step-num{width:28px;height:28px;color:var(--hiw-mute);background:var(--hiw-bg);box-sizing:border-box;z-index:1;border:1.5px solid #0e122038;border-radius:50%;place-items:center;font-size:12px;font-weight:600;display:grid;position:relative}.hiw-step.is-active .hiw-step-num{background:var(--hiw-blue);border-color:var(--hiw-blue);color:#fff;box-shadow:0 0 0 4px #1a42fe1f}.hiw-step-copy{flex-direction:column;align-items:center;width:100%;min-width:0;display:flex}.hiw-step-kicker{letter-spacing:.14em;text-transform:uppercase;color:#6b7186b3;margin-bottom:3px;font-size:10px;font-weight:650;display:block}.hiw-step.is-active .hiw-step-kicker{color:var(--hiw-blue)}.hiw-step-title{font-family:var(--serif);letter-spacing:-.01em;color:var(--hiw-ink);font-size:clamp(.95rem,1.15vw,1.12rem);line-height:1.25;display:block}.hiw-step:not(.is-active) .hiw-step-kicker,.hiw-step:not(.is-active) .hiw-step-title{opacity:.72}.hiw-step-timer{background:0 0;border-radius:99px;width:min(120px,40%);height:2px;margin-top:2px;display:block;overflow:hidden}.hiw-step.is-active .hiw-step-timer{background:#1a42fe26}.hiw-step-timer i{transform-origin:0;background:var(--hiw-blue);border-radius:inherit;width:100%;height:100%;display:block;transform:scaleX(0)}.hiw-step.is-active .hiw-step-timer.is-running i{animation-name:hiwTimer;animation-timing-function:linear;animation-fill-mode:forwards}@keyframes hiwTimer{0%{transform:scaleX(0)}to{transform:scaleX(1)}}@media (prefers-reduced-motion:reduce){.hiw-step-timer i{transform:none;animation:none!important}}.hiw-stage{flex:none;width:75%;max-width:100%;height:clamp(420px,75dvh - 217.5px,510px);margin-inline:auto;display:flex;overflow:hidden}.hiw-dash{background:var(--hiw-card);border:1px solid #0e122012;border-radius:14px;flex:1;grid-template-columns:76px minmax(0,1fr);width:100%;height:100%;min-height:0;display:grid;overflow:hidden;box-shadow:inset 0 1px #ffffffe6,0 24px 60px -32px #141e3c52}.hiw-dash-nav{background:#f8f7f4;border-right:1px solid #0e12200f;padding:12px 6px;overflow:auto}.hiw-dash-nav ul{flex-direction:column;gap:2px;margin:0;padding:0;list-style:none;display:flex}.hiw-dash-nav li{letter-spacing:.01em;color:#6b7186d9;text-align:center;border-radius:8px;flex-direction:column;align-items:center;gap:3px;padding:8px 4px;font-size:9.5px;font-weight:500;line-height:1.15;display:flex}.hiw-dash-nav li.is-active{color:var(--hiw-blue);background:#1a42fe14;position:relative}.hiw-dash-nav li.is-active:before{content:"";background:var(--hiw-blue);border-radius:0 2px 2px 0;width:2px;position:absolute;top:7px;bottom:7px;left:0}.hiw-dash-ico{color:inherit;place-items:center;display:grid}.hiw-dash-main{background:var(--hiw-card);min-width:0;min-height:0;position:relative;overflow:hidden}.hiw-panel-frame{height:100%;min-height:0;animation:.35s both hiwIn;overflow:hidden}@media (prefers-reduced-motion:reduce){.hiw-panel-frame{animation:none}}@keyframes hiwIn{0%{opacity:0}to{opacity:1}}.hiw-panel{box-sizing:border-box;flex-direction:column;gap:10px;height:100%;min-height:0;padding:16px 18px 14px;display:flex;overflow:hidden}.hiw-panel--results{overflow:hidden}.hiw-panel-head{flex:none;justify-content:space-between;align-items:flex-start;gap:12px;display:flex}.hiw-panel-title{font-family:var(--serif);letter-spacing:-.02em;color:var(--hiw-ink);margin:0;font-size:clamp(1.05rem,1.25vw,1.25rem);font-weight:400}.hiw-panel-sub{color:var(--hiw-mute);max-width:36em;margin:2px 0 0;font-size:12px;line-height:1.4}.hiw-panel-actions{flex:none;align-items:center;gap:10px;display:flex}.hiw-panel-meta{letter-spacing:.02em;color:var(--hiw-mute);white-space:nowrap;align-items:center;gap:6px;font-size:11px;font-weight:500;display:inline-flex}.hiw-spark{background:var(--hiw-blue);clip-path:polygon(50% 0%,62% 38%,100% 50%,62% 62%,50% 100%,38% 62%,0% 50%,38% 38%);opacity:.85;flex:none;width:9px;height:9px}.hiw-ghost-btn{color:var(--hiw-blue);letter-spacing:.01em;border:1px solid #1a42fe47;border-radius:7px;align-items:center;gap:5px;padding:5px 10px;font-size:11.5px;font-weight:560;display:inline-flex}.hiw-field{border:0;flex-direction:column;gap:5px;min-width:0;margin:0;padding:0;display:flex}.hiw-field--grow{flex:1;min-height:0}.hiw-field-label{letter-spacing:.06em;text-transform:uppercase;color:#6b7186cc;font-size:10.5px;font-weight:600}.hiw-select,.hiw-search,.hiw-textarea{color:var(--hiw-ink);background:#fff;border:1px solid #0e12201a;border-radius:8px;justify-content:space-between;align-items:center;gap:8px;padding:8px 10px;font-size:12.5px;display:flex}.hiw-textarea{min-height:0;color:var(--hiw-mute);flex:1;padding-bottom:22px;font-size:12px;line-height:1.4;display:block;position:relative}.hiw-textarea em{color:#6b7186b3;font-size:11px;font-style:normal;position:absolute;bottom:8px;right:10px}.hiw-range{align-items:center;gap:12px;display:flex}.hiw-range-track{background:#0e12201a;border-radius:99px;flex:1;height:4px;position:relative}.hiw-range-track i{border-radius:inherit;background:var(--hiw-blue);position:absolute;top:0;bottom:0}.hiw-range-track b{border:2px solid var(--hiw-blue);background:#fff;border-radius:50%;width:14px;height:14px;margin:-7px 0 0 -7px;position:absolute;top:50%;box-shadow:0 1px 3px #0e12202e}.hiw-range-val{font-variant-numeric:tabular-nums;color:var(--hiw-ink);text-align:right;min-width:4.5em;font-size:13px;font-weight:600}.hiw-seg-toggle{background:#0e12200b;border-radius:8px;gap:2px;width:100%;padding:2px;display:inline-flex}.hiw-seg-toggle span{text-align:center;color:var(--hiw-mute);border-radius:6px;flex:1;padding:6px 8px;font-size:11.5px;font-weight:500}.hiw-seg-toggle span.is-on{background:var(--hiw-blue);color:#fff;box-shadow:0 1px 2px #1a42fe38}.hiw-tags{flex-wrap:wrap;gap:5px;display:flex}.hiw-tag{color:var(--hiw-blue);background:#1a42fe14;border-radius:99px;align-items:center;gap:4px;padding:4px 8px;font-size:11px;font-weight:550;display:inline-flex}.hiw-tag--add{background:0 0;border:1px dashed #1a42fe4d;justify-content:center;min-width:22px}.hiw-audience-grid{flex:1;grid-template-columns:minmax(200px,.72fr) minmax(0,1.28fr);gap:16px;min-height:0;display:grid}.hiw-controls{flex-direction:column;justify-content:flex-start;gap:10px;min-width:0;min-height:0;display:flex}.hiw-seg-strip{background:#fff;border:1px solid #0e122012;border-radius:10px;flex-direction:column;flex:none;gap:0;margin-top:4px;display:flex;overflow:hidden}.hiw-seg-strip-item{border-top:1px solid #0e12200d;grid-template-columns:8px minmax(0,1fr) auto;align-items:center;gap:8px;padding:7px 10px;font-size:11.5px;display:grid}.hiw-seg-strip-item:first-child{border-top:0}.hiw-seg-strip-item i{border-radius:50%;width:7px;height:7px}.hiw-seg-strip-item strong{letter-spacing:-.01em;color:var(--hiw-ink);font-weight:560}.hiw-seg-strip-item em{font-variant-numeric:tabular-nums;color:var(--hiw-mute);font-size:11px;font-style:normal;font-weight:600}.hiw-viz{background:0 0;border:0;border-radius:10px;height:100%;min-height:0;position:relative;overflow:visible}.hiw-viz-svg{-o-object-fit:contain;object-fit:contain;width:100%;height:100%;display:block}.hiw-viz-label{color:var(--hiw-ink);white-space:nowrap;pointer-events:none;z-index:2;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);background:#fffefbf2;border:1px solid #0e122012;border-radius:99px;align-items:center;gap:6px;padding:5px 9px;font-size:10.5px;font-weight:560;display:inline-flex;position:absolute;transform:translate(-50%,-50%);box-shadow:0 6px 18px -10px #0e122066}.hiw-viz-label i{border-radius:50%;flex:none;width:6px;height:6px}.hiw-viz-label em{color:var(--hiw-mute);font-variant-numeric:tabular-nums;margin-left:3px;font-style:normal;font-weight:500}.hiw-viz-label--value{transform:translateY(-50%)}.hiw-viz-label--loyal{transform:translate(-100%,-50%)}.hiw-viz-label--occasional{transform:translateY(-50%)}.hiw-viz-label--sensitive{transform:translate(-100%,-50%)}.hiw-scenario-grid{flex:1;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:14px;min-height:0;display:grid}.hiw-scenario-editor{flex-direction:column;gap:10px;min-width:0;min-height:0;display:flex}.hiw-pricing-head h4{letter-spacing:.06em;text-transform:uppercase;color:#6b7186cc;margin:0 0 8px;font-size:10.5px;font-weight:650}.hiw-price-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;display:grid}.hiw-price-card{background:#fff;border:1px solid #0e12201a;border-radius:9px;flex-direction:column;gap:1px;padding:10px 8px 10px 28px;display:flex;position:relative}.hiw-price-card strong{letter-spacing:-.02em;font-variant-numeric:tabular-nums;font-size:15px;font-weight:650}.hiw-price-card span{color:var(--hiw-mute);font-size:11px}.hiw-price-check{box-sizing:border-box;border:1.5px solid #0e122033;border-radius:50%;width:12px;height:12px;position:absolute;top:12px;left:9px}.hiw-price-card.is-selected{border-color:var(--hiw-blue);box-shadow:0 0 0 1px var(--hiw-blue);background:#1a42fe0a}.hiw-price-card.is-selected .hiw-price-check{border-color:var(--hiw-blue);background:var(--hiw-blue);box-shadow:inset 0 0 0 2px #fff}.hiw-offer{background:#f7f6f3;border:1px solid #0e12200f;border-radius:10px;flex:none;grid-template-columns:64px minmax(0,1fr) auto;align-items:center;gap:12px;margin-top:auto;padding:10px 12px;display:grid}.hiw-offer-media{background:radial-gradient(circle at 30% 20%,#ffffffbf,#0000 50%),linear-gradient(155deg,#e8eeff 0%,#f4f0ff 55%,#eef6ff 100%);border-radius:8px;place-items:center;height:56px;display:grid;position:relative;overflow:hidden}.hiw-offer-mark{text-align:center;letter-spacing:.16em;color:#0e122066;font-size:7px;font-weight:650;position:absolute;top:5px;left:0;right:0}.hiw-offer-bottles{align-items:flex-end;gap:5px;margin-top:6px;display:flex}.hiw-offer-bottles i{background:linear-gradient(#fff 0%,#c9d4f5 100%);border:1px solid #1a42fe29;border-radius:3px 3px 1px 1px;width:11px;display:block}.hiw-offer-bottles i:first-child{height:26px}.hiw-offer-bottles i:nth-child(2){background:linear-gradient(#fff 0%,#a8b8f0 100%);height:34px}.hiw-offer-bottles i:nth-child(3){height:22px}.hiw-offer-copy strong{letter-spacing:-.01em;font-size:13px;font-weight:650;display:block}.hiw-offer-price{font-variant-numeric:tabular-nums;margin:1px 0 4px;font-size:13.5px;font-weight:650;display:block}.hiw-offer-price small{color:var(--hiw-mute);font-size:11px;font-weight:500}.hiw-offer-copy ul{color:var(--hiw-mute);flex-wrap:wrap;gap:2px 10px;margin:0;padding:0;font-size:10.5px;list-style:none;display:flex}.hiw-offer-copy li{align-items:center;gap:4px;display:flex}.hiw-offer-copy li i{background:var(--hiw-blue);border-radius:50%;flex:none;width:8px;height:8px;position:relative}.hiw-offer-copy li i:after{content:"";border:1.2px solid #fff;border-width:0 1.2px 1.2px 0;width:2px;height:4px;position:absolute;top:1px;left:2.2px;transform:rotate(45deg)}.hiw-offer-cta{color:#fff;white-space:nowrap;background:#0e1220;border-radius:7px;justify-content:center;align-items:center;padding:8px 12px;font-size:11.5px;font-weight:600;display:inline-flex}.hiw-results-grid{flex:1;grid-template-rows:auto auto;grid-template-columns:1fr 1.15fr;align-content:start;align-items:start;gap:10px;min-height:0;display:grid}.hiw-card{background:#fff;border:1px solid #0e122012;border-radius:10px;flex-direction:column;min-width:0;min-height:0;padding:10px 12px;display:flex;overflow:hidden}.hiw-card h4{letter-spacing:.06em;text-transform:uppercase;color:#6b7186cc;flex:none;margin:0 0 8px;font-size:10.5px;font-weight:650}.hiw-card-head{flex:none;justify-content:space-between;align-items:center;gap:8px;margin-bottom:4px;display:flex}.hiw-card-head h4{margin:0}.hiw-card--prices{align-self:start}.hiw-result-prices{flex:none;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;display:grid}.hiw-result-price{text-align:center;border:1px solid #0e122017;border-radius:9px;flex-direction:column;justify-content:center;padding:12px 8px 10px;display:flex;position:relative}.hiw-result-price.is-selected{border-color:var(--hiw-blue);box-shadow:0 0 0 1px var(--hiw-blue);background:#1a42fe0a}.hiw-result-badge{background:var(--hiw-blue);color:#fff;letter-spacing:.05em;text-transform:uppercase;border-radius:99px;padding:1px 7px;font-size:8.5px;font-weight:650;position:absolute;top:-7px;left:50%;transform:translate(-50%)}.hiw-result-price strong{letter-spacing:-.02em;font-variant-numeric:tabular-nums;font-size:18px;font-weight:650;display:block}.hiw-result-label{color:var(--hiw-mute);margin:1px 0 6px;font-size:10.5px;display:block}.hiw-result-price em{color:var(--hiw-ink);font-variant-numeric:tabular-nums;font-size:12px;font-style:normal;font-weight:600;display:block}.hiw-chart{flex:1;width:100%;height:auto;min-height:0;max-height:180px;display:block}.hiw-chart-axis{fill:#6b7186cc;font-size:9px;font-family:var(--sans)}.hiw-chart-legend{color:var(--hiw-mute);flex-wrap:wrap;gap:6px 10px;font-size:10px;display:flex}.hiw-chart-legend span{align-items:center;gap:4px;display:inline-flex}.hiw-chart-legend i{border-radius:2px;width:8px;height:2px}.hiw-seg-rows{flex-direction:column;flex:none;justify-content:flex-start;gap:8px;min-height:0;display:flex}.hiw-seg-cols{color:var(--hiw-mute);font-variant-numeric:tabular-nums;grid-template-columns:minmax(96px,.85fr) repeat(3,minmax(0,1fr));gap:6px;font-size:9.5px;display:grid}.hiw-seg-cols .is-main{color:var(--hiw-blue);font-weight:650}.hiw-seg-row{grid-template-columns:minmax(96px,.85fr) minmax(0,3fr);align-items:center;gap:8px;display:grid}.hiw-seg-row-meta{align-items:center;gap:6px;min-width:0;margin:0;display:flex}.hiw-seg-row-meta i{border-radius:50%;flex:none;width:6px;height:6px}.hiw-seg-row-meta strong{white-space:nowrap;text-overflow:ellipsis;font-size:11px;font-weight:600;line-height:1.2;display:block;overflow:hidden}.hiw-seg-triple{grid-template-columns:repeat(3,minmax(0,1fr));gap:6px;display:grid}.hiw-seg-cell{min-width:0}.hiw-seg-barline-track{background:#0e12200e;border-radius:99px;height:5px;display:block;overflow:hidden}.hiw-seg-barline-track i{border-radius:inherit;background:#1a42fe40;height:100%;display:block}.hiw-seg-cell.is-main .hiw-seg-barline-track i{background:var(--hiw-blue)}.hiw-seg-cell em{font-variant-numeric:tabular-nums;color:var(--hiw-mute);margin-top:2px;font-size:10px;font-style:normal;display:block}.hiw-seg-cell.is-main em{color:var(--hiw-blue);font-weight:650}.hiw-insights{flex-direction:column;flex:none;gap:8px;min-height:0;display:flex}.hiw-insight{background:#f7f8fc;border:1px solid #0e12200d;border-left:2.5px solid #6b5ce6;border-radius:9px;flex-direction:column;flex:none;justify-content:flex-start;padding:10px 11px;display:flex}.hiw-insight--blue{border-left-color:var(--hiw-blue)}.hiw-insight strong{letter-spacing:-.01em;margin-bottom:3px;font-size:12px;font-weight:650;line-height:1.3;display:block}.hiw-insight p{color:var(--hiw-mute);margin:0;font-size:11.5px;line-height:1.4}.hiw-disclaimer{display:none!important}@media (max-width:900px){.hiw-layout{gap:28px}.hiw-stage{flex:auto;width:100%;height:auto;min-height:0}.hiw-mobile-stages{flex-direction:column;gap:40px;margin-top:28px;display:flex}.hiw-mobile-stage .hiw-step:not(.is-active){display:none}.hiw-mobile-stage .hiw-step-btn{cursor:default}.hiw-steps{grid-template-columns:1fr;gap:0}.hiw-step:not(:last-child) .hiw-step-rail:after{display:none}.hiw-step-btn{text-align:left;flex-direction:row;align-items:flex-start;gap:12px;padding:8px 0 14px}.hiw-step-rail{width:auto}.hiw-step-copy{align-items:flex-start}.hiw-dash{grid-template-columns:1fr;min-height:0}.hiw-dash-nav{border-right:0;border-bottom:1px solid var(--hiw-line);padding:10px}.hiw-dash-nav ul{flex-direction:row;gap:6px;overflow-x:auto}.hiw-dash-nav li{white-space:nowrap;flex-direction:row;padding:8px 10px;font-size:11px}.hiw-dash-nav li.is-active{box-shadow:none}.hiw-audience-grid,.hiw-scenario-grid,.hiw-results-grid{grid-template-columns:1fr}.hiw-seg-cards{grid-template-columns:repeat(2,minmax(0,1fr))}.hiw-offer{grid-template-columns:1fr;gap:12px}.hiw-panel-head{flex-direction:column}.hiw-panel-actions{align-items:flex-start}.hiw-crossfade{min-height:0}.hiw-viz-label{padding:4px 7px;font-size:10px}}@media (min-width:901px){.hiw-mobile-stages{display:none}}
.uses,section.uses{--uc-bg:#f7f6f2;--uc-card:#fffefb;--uc-ink:#0e1220;--uc-mute:#6b7186;--uc-blue:#1a42fe;--uc-line:#0e122014;background:var(--uc-bg);color:var(--uc-ink);font-family:var(--sans);padding-block:clamp(64px,8vw,104px) clamp(40px,5vw,56px)!important}.uc-wrap{width:min(1180px, calc(100% - 2 * var(--gutter,24px)));margin-inline:auto}.uc-intro{text-align:center;max-width:38em;margin:0 auto clamp(36px,4.5vw,56px)}.uc-intro h2{letter-spacing:-.022em;text-wrap:balance;color:var(--uc-ink);margin:0;font-weight:400;line-height:1.15;font-family:var(--serif)!important;font-size:clamp(1.65rem,3vw,2.35rem)!important}.uc-intro p{color:var(--uc-mute);margin:12px 0 0;font-size:clamp(14px,1.1vw,16px);line-height:1.5}.uc-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:0;padding:0;list-style:none;display:grid}.uc-card{background:var(--uc-card);border:1px solid var(--uc-line);border-radius:18px;grid-template-columns:minmax(0,.88fr) minmax(0,1.12fr);align-items:center;gap:10px;min-height:252px;padding:20px 16px 18px 22px;transition:transform .28s,box-shadow .28s,border-color .28s;display:grid;box-shadow:inset 0 1px #fffc,0 14px 36px -28px #141e3c38}.uc-card:hover{border-color:#1a42fe33;transform:translateY(-3px);box-shadow:inset 0 1px #ffffffe6,0 22px 48px -28px #141e3c57}.uc-card-copy{flex-direction:column;justify-content:center;gap:8px;min-width:0;padding-right:4px;display:flex}.uc-cat{letter-spacing:.12em;text-transform:uppercase;color:#6b7186d9;align-items:center;gap:8px;font-size:10px;font-weight:650;display:inline-flex}.uc-cat i{color:var(--uc-blue);letter-spacing:.04em;font-style:normal}.uc-card-copy h3{font-family:var(--serif);letter-spacing:-.018em;color:var(--uc-ink);text-wrap:balance;margin:2px 0 0;font-size:clamp(1.15rem,1.45vw,1.4rem);font-weight:400;line-height:1.22}.uc-card-copy p{color:var(--uc-mute);max-width:28em;margin:0;font-size:13px;line-height:1.5}.uc-card-viz{background:radial-gradient(70% 60% at 50% 45%,#1a42fe0b,#0000 72%);border-radius:12px;justify-content:center;align-self:stretch;align-items:center;min-width:0;min-height:0;padding:6px 4px;display:flex}.uc-viz-svg{width:100%;height:auto;max-height:220px;display:block}.uc-viz-svg--map{max-height:230px}.uc-axis{fill:#5a6070e0;font-size:9.5px;font-family:var(--sans)}.uc-axis--strong{fill:#464c5cf2;font-size:10px;font-weight:500}.uc-card--pricing:hover .uc-price-dot{r:6}.uc-card--pricing:hover .uc-price-guide{stroke:#1a42fe73}.uc-card--pricing:hover .uc-price-fill{fill:#1a42fe24}.uc-product{flex-direction:column;gap:9px;width:100%;padding:2px;display:flex}.uc-product-tile{background:#fff;border:1px solid #0e122014;border-radius:11px;grid-template-columns:52px minmax(0,1fr) 34px;align-items:center;gap:10px;padding:9px 11px;transition:border-color .25s,box-shadow .25s,background .25s;display:grid}.uc-product-tile.is-on{background:#1a42fe0b;border-color:#1a42fe61;box-shadow:0 0 0 1px #1a42fe29}.uc-card--product:hover .uc-product-tile.is-on{border-color:var(--uc-blue);box-shadow:0 0 0 1px var(--uc-blue)}.uc-product-preview{background:linear-gradient(160deg,#eef2ff,#f6f3ff);border-radius:8px;place-items:center;height:42px;display:grid}.uc-product-preview--jar{background:linear-gradient(160deg,#e8edff,#dce4ff)}.uc-shape-svg{width:22px;height:30px;display:block}.uc-product-preview--jar .uc-shape-svg{width:26px;height:26px}.uc-product-meta{min-width:0}.uc-product-meta strong{margin-bottom:5px;font-size:11.5px;font-weight:600;display:block}.uc-product-bar{background:#0e122012;border-radius:99px;height:4.5px;overflow:hidden}.uc-product-bar i{border-radius:inherit;background:#1a42fe61;height:100%;display:block}.uc-product-tile.is-on .uc-product-bar i{background:var(--uc-blue)}.uc-product-tile>em{font-variant-numeric:tabular-nums;color:var(--uc-mute);text-align:right;justify-self:end;font-size:11.5px;font-style:normal;font-weight:600}.uc-product-tile.is-on>em{color:var(--uc-blue)}.uc-creative{flex-direction:column;gap:12px;width:100%;padding:4px 2px;display:flex}.uc-creative-row{grid-template-columns:56px 74px minmax(0,1fr) 34px;align-items:center;gap:10px;display:grid}.uc-creative-thumb{border-radius:6px;width:56px;height:42px;display:block;overflow:hidden;box-shadow:0 1px 2px #0e12200f}.uc-creative-art{width:100%;height:100%;display:block}.uc-creative-row.is-on .uc-creative-thumb{box-shadow:0 0 0 1.5px #1a42fe59,0 2px 6px #1a42fe1f}.uc-creative-label{color:var(--uc-ink);font-size:11.5px;font-weight:560}.uc-creative-track{background:#0e122012;border-radius:99px;height:8px;overflow:hidden}.uc-creative-track i{border-radius:inherit;background:#1a42fe52;height:100%;transition:width .4s,filter .25s;display:block}.uc-creative-row.is-on .uc-creative-track i{background:var(--uc-blue)}.uc-card--creative:hover .uc-creative-row.is-on .uc-creative-track i{filter:brightness(1.08)}.uc-creative-row em{font-variant-numeric:tabular-nums;color:var(--uc-mute);text-align:right;font-size:11.5px;font-style:normal}.uc-creative-row.is-on em{color:var(--uc-blue);font-weight:650}.uc-card--markets:hover .uc-map-ring{animation:1.4s infinite ucPulse}.uc-card--markets:hover .uc-map-arc{stroke-opacity:1}@keyframes ucPulse{0%,to{opacity:.95;transform:scale(1)}50%{opacity:.3;transform:scale(1.4)}}.uc-feat-label{fill:#0e1220b8;font-size:10px;font-family:var(--sans)}.uc-feat-label.is-on{fill:var(--uc-blue);font-size:10.5px;font-weight:650}.uc-card--features:hover .uc-feat-pt.is-on .uc-feat-halo{opacity:1;r:13}.uc-journey{flex-direction:column;gap:14px;width:100%;padding:10px 6px 4px;display:flex}.uc-journey-rail{grid-template-columns:repeat(4,minmax(0,1fr));gap:0;display:grid;position:relative}.uc-journey-step{text-align:center;flex-direction:column;align-items:center;gap:8px;min-height:52px;display:flex;position:relative}.uc-journey-node{z-index:1;background:#fff;border:2px solid #1a42fe66;border-radius:50%;width:15px;height:15px;transition:background .25s,border-color .25s,box-shadow .25s;position:relative}.uc-journey-step.is-friction .uc-journey-node{background:var(--uc-blue);border-color:var(--uc-blue);box-shadow:0 0 0 5px #1a42fe26}.uc-card--retention:hover .uc-journey-step.is-friction .uc-journey-node{box-shadow:0 0 0 7px #1a42fe38}.uc-journey-line{z-index:0;background:linear-gradient(90deg,#1a42fe47,#1a42fe1f);width:calc(100% - 20px);height:2px;position:absolute;top:6.5px;left:calc(50% + 10px)}.uc-journey-step.is-friction .uc-journey-line{background:linear-gradient(90deg,#1a42fe73,#1a42fe26)}.uc-journey-step em{color:var(--uc-ink);font-size:11.5px;font-style:normal;font-weight:560}.uc-journey-step.is-friction em{color:var(--uc-blue);font-weight:650}.uc-journey-flag{letter-spacing:.07em;text-transform:uppercase;color:var(--uc-blue);margin-top:-2px;font-size:9px;font-weight:650}.uc-journey-insight{text-align:left;background:linear-gradient(#1a42fe0a,#fff9);border:1px solid #1a42fe1f;border-radius:10px;padding:10px 12px}.uc-journey-insight strong{letter-spacing:.08em;text-transform:uppercase;color:var(--uc-blue);margin-bottom:4px;font-size:10px;font-weight:650;display:block}.uc-journey-insight p{color:var(--uc-ink);margin:0;font-size:12px;line-height:1.4}.uc-journey-insight span{color:var(--uc-mute);margin-top:5px;font-size:11px;display:block}@media (prefers-reduced-motion:reduce){.uc-card,.uc-creative-track i,.uc-journey-node{transition:none}.uc-card:hover{transform:none}.uc-card--markets:hover .uc-map-ring{animation:none}}@media (max-width:980px){.uc-grid{gap:14px}.uc-card{grid-template-columns:1fr;align-items:stretch;min-height:0;padding:20px}.uc-card-viz{min-height:168px}}@media (max-width:700px){.uc-grid{grid-template-columns:1fr}.uc-creative-row{grid-template-columns:48px minmax(0,1fr) 30px}.uc-creative-label{display:none}.uc-creative-thumb{width:48px;height:36px}}
.methods,section.methods{--rm-bg:#f7f7f5;--rm-ink:#0e1220;--rm-mute:#6b7186;--rm-soft:#9aa1b2;--rm-blue:#1a42fe;background:var(--rm-bg);color:var(--rm-ink);font-family:var(--sans);padding-block:clamp(48px,6vw,80px) clamp(56px,7vw,96px)!important}.rm-wrap{width:min(1360px, calc(100% - 2 * var(--gutter,24px)));margin-inline:auto}.rm-intro{text-align:center;max-width:28em;margin:0 auto clamp(36px,4vw,56px)}.rm-intro h2{letter-spacing:-.022em;text-wrap:balance;color:var(--rm-ink);margin:0;font-weight:400;line-height:1.15;font-family:var(--serif)!important;font-size:clamp(1.7rem,2.8vw,2.25rem)!important}.rm-intro p{color:var(--rm-mute);margin:10px 0 0;font-size:clamp(14px,1.1vw,16px);line-height:1.5}.rm-showcase{grid-template-columns:minmax(220px,.32fr) minmax(0,1fr);align-items:center;gap:clamp(20px,3vw,40px);display:grid}.rm-side{flex-direction:column;justify-content:center;gap:22px;min-width:0;display:flex}.rm-menu{flex-direction:column;align-items:flex-start;gap:0;display:flex}.rm-tab{appearance:none;font-family:var(--serif);letter-spacing:-.015em;color:var(--rm-soft);cursor:pointer;text-align:left;background:0 0;border:0;margin:0;padding:1px 0;font-size:clamp(1.35rem,2vw,1.75rem);font-weight:400;line-height:1.15;transition:color .18s}.rm-tab:hover{color:var(--rm-ink)}.rm-tab:focus-visible{outline:2px solid var(--rm-blue);outline-offset:3px}.rm-tab.is-on{color:var(--rm-ink)}.rm-lead{max-width:22em;animation:.22s rm-fade}.rm-lead h3{font-family:var(--serif);letter-spacing:-.015em;color:var(--rm-ink);text-wrap:balance;margin:0;font-size:clamp(1.05rem,1.35vw,1.25rem);font-weight:400;line-height:1.3}.rm-lead p{color:var(--rm-mute);margin:8px 0 0;font-size:13.5px;line-height:1.5}.rm-stage{align-items:center;min-width:0;display:flex}.rm-shot{background:#f4f5f8;border:1px solid #1a42fe52;border-radius:12px;width:90%;max-width:100%;margin:0 0 0 80px;line-height:0;animation:.22s rm-fade;overflow:hidden;box-shadow:0 0 0 1px #1a42fe14,0 0 24px #1a42fe2e,0 12px 32px -18px #141e3c38}@keyframes rm-fade{0%{opacity:0}to{opacity:1}}.rm-shot img{-o-object-fit:contain;object-fit:contain;width:100%;height:auto;display:block}@media (max-width:900px){.rm-showcase{grid-template-columns:1fr;gap:20px}.rm-side{gap:16px}.rm-menu{flex-flow:wrap;gap:4px 18px}.rm-tab{padding:2px 0;font-size:clamp(1.15rem,4.5vw,1.4rem)}.rm-lead{max-width:36em}.rm-shot{width:100%;margin:0}}@media (max-width:560px){.rm-shot{border-radius:10px}}
.trust,section.trust{--td-bg:#f8f8f6;--td-card:#fffefb;--td-ink:#0e1220;--td-mute:#6b7186;--td-blue:#1a42fe;--td-line:#0e122014;background:var(--td-bg);color:var(--td-ink);font-family:var(--sans);padding-block:clamp(56px,7vw,96px) clamp(64px,8vw,110px)!important}.td-wrap{width:min(1280px, calc(100% - 2 * var(--gutter,24px)));margin-inline:auto}.td-intro{text-align:center;width:100%;max-width:40em;margin:0 auto clamp(32px,4vw,48px)}section.trust .td-intro h2,.td-intro h2{letter-spacing:-.022em;text-wrap:balance;width:100%;color:var(--td-ink);font-weight:400;line-height:1.15;font-family:var(--serif)!important;text-align:center!important;max-width:none!important;margin:0 auto!important;font-size:clamp(1.65rem,3vw,2.35rem)!important}.td-intro p{color:var(--td-mute);text-align:center;max-width:36em;margin:12px auto 0;font-size:clamp(14px,1.1vw,16px);line-height:1.5}.td-shell{background:var(--td-card);border:1px solid var(--td-line);border-radius:18px;padding:32px 8px 24px;position:relative;overflow:hidden;box-shadow:inset 0 1px #ffffffd9,0 24px 56px -40px #141e3c38}.td-zones{grid-template-columns:repeat(3,minmax(0,1fr));align-items:stretch;gap:0;display:grid}.td-zone{flex-direction:column;min-width:0;padding:4px 28px 8px;display:flex}.td-zone--data,.td-zone--audience{border-right:1px solid var(--td-line)}.td-zone-head{min-height:9.5rem;margin-bottom:20px}.td-zone-badge{color:var(--td-blue);letter-spacing:.1em;text-transform:uppercase;background:#1a42fe12;border-radius:99px;align-items:center;gap:7px;margin-bottom:12px;padding:5px 10px;font-size:10px;font-weight:700;display:inline-flex}.td-zone-head h3{font-family:var(--serif);letter-spacing:-.018em;color:var(--td-ink);text-wrap:balance;max-width:16em;margin:0 0 8px;font-size:clamp(1.1rem,1.35vw,1.3rem);font-weight:400;line-height:1.22}.td-zone-head p{color:var(--td-mute);max-width:28em;margin:0;font-size:13px;line-height:1.5}.td-sources{flex-direction:column;gap:8px;margin:auto 0 0;padding:0;list-style:none;display:flex}.td-sources li{border:1px solid var(--td-line);background:#fff;border-radius:12px;grid-template-columns:32px minmax(0,1fr);align-items:center;gap:10px;padding:10px 12px;display:grid}.td-source-ico{width:32px;height:32px;color:var(--td-blue);background:#1a42fe14;border-radius:9px;flex:none;place-items:center;display:grid}.td-sources strong{color:var(--td-ink);font-size:12.5px;font-weight:650;display:block}.td-sources span{color:var(--td-mute);margin-top:1px;font-size:11.5px;display:block}.td-audience{aspect-ratio:1;flex:none;width:min(100%,300px);margin:auto auto 0;position:relative}.td-audience-glow{filter:blur(12px);z-index:0;background:radial-gradient(circle,#1a42fe2e,#0000 70%);border-radius:50%;position:absolute;inset:18%}.td-audience-orbit{z-index:1;pointer-events:none;width:100%;height:100%;position:absolute;inset:0}.td-avatar{z-index:3;background:#eef0f5;border:2.5px solid #fff;border-radius:50%;position:absolute;overflow:hidden;box-shadow:0 8px 22px -10px #141e3c59}.td-avatar img{-o-object-fit:cover;object-fit:cover;width:100%;height:100%;display:block}.td-avatar--center{z-index:4;border-width:3px;width:34%;height:34%;top:50%;left:50%;transform:translate(-50%,-50%);box-shadow:0 14px 36px -12px #1a42fe59,0 0 0 6px #1a42fe14}.td-avatar--orbit{width:15.5%;height:15.5%;transform:translate(-50%,-50%) rotate(var(--td-angle)) translateY(-118%) rotate(calc(-1 * var(--td-angle)));top:50%;left:50%}.td-ghost{z-index:2;background:#1a42fe1a;border-radius:50%;width:11%;height:11%;position:absolute;-webkit-mask:radial-gradient(circle at 50% 38%,#000 28%,#0000 30%),radial-gradient(55% 40% at 50% 78%,#000 42%,#0000 44%);mask:radial-gradient(circle at 50% 38%,#000 28%,#0000 30%),radial-gradient(55% 40% at 50% 78%,#000 42%,#0000 44%)}.td-ghost--a{opacity:.45;top:22%;left:8%}.td-ghost--b{opacity:.35;top:18%;right:6%}.td-ghost--c{opacity:.3;top:58%;left:4%}.td-ghost--d{opacity:.4;top:62%;right:8%}.td-ghost--e{opacity:.28;top:6%;left:42%}.td-audience-pill{z-index:5;white-space:nowrap;color:var(--td-blue);background:#fffefbf0;border:1px solid #1a42fe29;border-radius:99px;align-items:center;gap:7px;padding:7px 12px;font-size:11px;font-weight:650;display:inline-flex;position:absolute;bottom:2%;left:50%;transform:translate(-50%);box-shadow:0 8px 20px -14px #141e3c59}@media (prefers-reduced-motion:no-preference){.td-avatar--orbit{animation:12s ease-in-out infinite alternate tdDrift}.td-avatar--o1,.td-avatar--o4{animation-duration:14s}.td-avatar--o2,.td-avatar--o5{animation-duration:11s;animation-delay:-2s}.td-avatar--o3,.td-avatar--o6{animation-duration:13s;animation-delay:-4s}}@keyframes tdDrift{to{filter:brightness(1.03)}}.td-chart{border:1px solid var(--td-line);background:#fff;border-radius:14px;margin-top:auto;padding:12px 14px}.td-chart-head{justify-content:space-between;align-items:baseline;gap:8px;margin-bottom:4px;display:flex}.td-chart-head strong{color:var(--td-ink);font-size:12px;font-weight:650}.td-chart-head span{letter-spacing:.06em;text-transform:uppercase;color:var(--td-blue);background:#1a42fe14;border-radius:99px;padding:3px 7px;font-size:10px;font-weight:650}.td-chart-svg{width:100%;height:auto;display:block}.td-chart-axis{fill:#6b7186e6;font-size:9.5px;font-family:var(--sans)}.td-chart-legend{flex-wrap:wrap;gap:10px 14px;margin:4px 0 0;padding:0;list-style:none;display:flex}.td-chart-legend li{color:var(--td-mute);align-items:center;gap:6px;font-size:11px;display:inline-flex}.td-chart-legend i{border-radius:50%;width:8px;height:8px;display:inline-block}.td-chart-note{color:var(--td-ink);background:#1a42fe0d;border:1px solid #1a42fe1a;border-radius:10px;margin:10px 0 0;padding:9px 10px;font-size:12px;line-height:1.4}@media (prefers-reduced-motion:reduce){.td-avatar--orbit{animation:none}}@media (max-width:1100px){.td-zone{padding:4px 20px 8px}.td-zone-head{min-height:10.5rem}.td-audience{width:min(100%,280px)}}@media (max-width:900px){.td-zones{grid-template-columns:1fr;gap:0}.td-shell{padding:20px 12px 18px}.td-zone{padding:20px 16px;border-right:0!important}.td-zone--data,.td-zone--audience{border-bottom:1px solid var(--td-line)}.td-zone-head{min-height:0;margin-bottom:16px}.td-zone--audience{order:2}.td-zone--data{order:1}.td-zone--validate{order:3}.td-audience{width:min(100%,320px)}}@media (max-width:520px){.td-avatar--orbit{width:14%;height:14%}.td-audience-pill{padding:6px 10px;font-size:10.5px}}
section.simsol[data-simsol-mount],section.simsol.is-root,.is-root{--is-bg:#071536;--is-ink:#f4f7ff;--is-mute:#d2deffb8;--is-soft:#b0c6ff7a;--is-blue:#1a42fe;--is-cyan:#5adce6;--is-violet:#b48cff;background:radial-gradient(ellipse 55% 50% at 72% 48%, #1c378273, transparent 68%), radial-gradient(ellipse 40% 35% at 18% 70%, #10205a80, transparent 70%), var(--is-bg);color:var(--is-ink);font-family:var(--sans);position:relative;overflow:clip;padding-block:clamp(72px,9vw,120px) clamp(48px,6vw,80px)!important}.is-wrap{width:min(1280px, calc(100% - 2 * var(--gutter,24px)));grid-template-columns:minmax(0,.92fr) minmax(0,1.18fr);align-items:center;gap:clamp(28px,4vw,56px);margin-inline:auto;display:grid}.is-copy{z-index:2;min-width:0}.is-copy h2{letter-spacing:-.022em;color:#f7f9ff;max-width:12em;margin:0;font-weight:400;line-height:1.08;font-family:var(--serif)!important;font-size:clamp(1.85rem,2.85vw,2.85rem)!important}.is-copy h2 .is-line{white-space:nowrap;line-height:1.08;display:block}.is-copy h2 .is-line+.is-line{margin-top:0}.is-lede{color:var(--is-mute);max-width:32em;margin:16px 0 0;font-size:clamp(15px,1.15vw,17px);line-height:1.55}.is-form{max-width:440px;margin-top:clamp(22px,3vw,32px)}.is-sr{clip-path:inset(50%);white-space:nowrap;width:1px;height:1px;position:absolute;overflow:hidden}.is-input-row{background:#0a1638b8;border:1px solid #8cafff47;border-radius:12px;align-items:stretch;gap:0;transition:border-color .2s,box-shadow .2s;display:flex;overflow:hidden;box-shadow:0 0 0 1px #1a42fe14,0 18px 40px -24px #000a28b3}.is-input-row:focus-within{border-color:#78aaff8c;box-shadow:0 0 0 1px #1a42fe33,0 0 28px #1a42fe2e}.is-input{color:#f4f7ff;min-width:0;font:inherit;background:0 0;border:0;outline:none;flex:1;padding:14px 16px;font-size:15.5px}.is-input::placeholder{color:#b0c6ff73}.is-submit{background:var(--is-blue);color:#fff;cursor:pointer;border:0;flex:none;place-items:center;width:52px;transition:background .15s;display:grid}.is-submit:hover{background:#1233d6}.is-submit:focus-visible{outline-offset:-3px;outline:2px solid #fff}.is-examples{flex-wrap:wrap;gap:8px;max-width:460px;margin-top:14px;display:flex}.is-chip{appearance:none;color:#dce6ffd1;font:inherit;cursor:pointer;text-align:left;background:#0c1c4673;border:1px solid #8cafff38;border-radius:999px;padding:8px 12px;font-size:12.5px;line-height:1.25;transition:border-color .15s,background .15s,color .15s}.is-chip:hover{color:#fff;border-color:#8cafff73}.is-chip.is-on{color:#fff;background:#1a42fe38;border-color:#5a8cffa6}.is-chip:focus-visible{outline:2px solid var(--is-blue);outline-offset:2px}.is-stage{flex-direction:column;gap:12px;min-width:0;display:flex}.is-viz{aspect-ratio:1.15;isolation:isolate;min-width:0;min-height:clamp(420px,52vh,560px);box-shadow:none;background:0 0;border:0;border-radius:0;position:relative;overflow:hidden}.is-field,.is-canvas{width:100%;height:100%;position:absolute;inset:0}.is-canvas{display:block}.is-fallback{width:100%;max-width:400px;box-shadow:none;background:0 0;border:0;margin:0;padding:0;animation:.4s is-fade-plain;position:relative}.is-fallback p{color:#d2deffd1;margin:0;font-size:13px;line-height:1.45}.is-cta{color:#1233d6;background:#fff;border-radius:8px;align-items:center;margin-top:12px;padding:9px 14px;font-size:13.5px;font-weight:600;text-decoration:none;display:inline-flex}.is-cta:hover{background:#eef1ff}@keyframes is-fade-plain{0%{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}@media (prefers-reduced-motion:reduce){.is-fallback{animation:none!important}}@media (max-width:980px){.is-wrap{grid-template-columns:1fr;gap:28px}.is-copy h2{max-width:none}.is-copy h2 .is-line{white-space:normal}.is-form,.is-examples{max-width:none}.is-viz{aspect-ratio:1.05;min-height:360px}.is-fallback{max-width:none}}@media (max-width:640px){.is-viz{min-height:320px}}